Twitter is a microbloggiMiami Dolphins jerseyng platform, the business world by storm, 140 characters per message. The goal of Twitter to update short (no longer than 140 characters post) about what you do now, read the updates of which you are moving (not in a stalker commenting) and react to this fact.
All types of Twitter applicationshave been developed for, and I discovered that people like Tweet (ie post a Twitter), or their crazy concept. I must admit that I am all the tweets between those who follow can be exchanged overwhelming (as in a world where all major instant messaging can see all posts), but I always know success in my colleagues and my fellow colleagues, Twitter spread word about my company and my growth.
As I became accustomedsoccer jerseys to tweeting daily, I began to wonder if I was missing a key business marketing strategy in the process, and then a colleague told me about her strategy of sending a direct message, or DM (this is a private message goes directly to your Twitter pal via email and can't be seen by others) thanking them for following her, as well as a short introduction to her business. I thought that was a wonderful idea, began to implement that strategy, and saw results immediately.
Then I read a great post by Denise Wakeman of The Blog Squad on building your list with Twitter, and knew I had to incorporate this idea into my marketing strategy. Here's the steps I took to maximize my use of Twitter to grow my email list:
1. Create a Twitter account. Your Twitter ID can be your given name, or you may want to use your Twitter ID to brand yourself, i.e. OrganizingQueen. Just get the basics set up at this point. In the setup, check both options of "Email when someone starts following me" as well as "Email when I receive a new direct message."
2. Have a freebie to give away. You may want to create a unique electronic giveaway just for your Twitter followers, or you can use the same giveaway that you already use on your site. Once you've decided what to give away, create a squeeze page and insert sales copy and an opt-in form so that you can direct your Twitter followers to this page for them to join your list and receive your free giveaway. For tracking purposes, you may want to set up a unique page to see just how many subscribers join your list from this invitation.
3. Twitter bio: You have 160 characters to describe your business as a part of your Twitter bio. Describe yourself and your call to action. Here's a sample: "Houston Professional Organizer. Follow me for free ebook to learn how to clear your clutter in 30 days."
4. Set up TweetLater.com account and welcome message: The aspect of this service that you'll be using is the ability to send an automatic message to new followers, which you should turn on as a part of setting up your account. You can choose a public or direct (private) message. Choose to send the private message. This message is limited to 140 characters, as it's a tweet, so here's a sample along the same lines as the sample mentioned earlier: "Thx 4 following. Get free ebook to help clear clutter in 30 days @ ." I have also turned on the ability to automatically follow new followers.
6. Twitter email address. When you create your Twitter account, use an email address that is attached to an account or software that will enable you to forward all new follower notifications that you get from Twitter. My email software doesn't offer that forwarding capability, so I changed my Twitter email address to my Gmail address, and used the filter capability to create a Twitter label and to forward all of my follower notifications to my TweetLater.com account.
As a part of the account setup, TweetLater gives you the email address to which you forward those notifications as well as instructions on setting up your rules for your email forwarding. What happens when this is set up correctly is that anytime anyone decides to follow you in Twitter, they automatically get your direct email message to join your list without you having to do anything.
If needed, be sure andcheap nfl apparelupdate your email address in your TweetLater account. You can also forward these messages manually to your TweetLater email address and achieve the same purpose. In order for this to work, the email address in your TweetLater account must match the email address in your Twitter account.
7. Test your setup. To ensure that this setup was working for me, I set up a "fake" Twitter account just for testing, using one of my free account email addresses. In my "fake" account, I found my "real" Twitter profile and clicked "Follow". Within minutes I got an email message that my "fake" account is following my "real" account, and then at my "fake" account email address, I received my TweetLater direct mail message about getting my free ebook, and a second email that my "real" account is following my "fake" account.
Twitter is a woncheap nfl jerseysderful tool to help you add your Twitter followers to your list, which is one way you can create deeper relationships with your target market to help them get to know, like, and trust you. Start Twittering today and begin to experience amazing list growth!
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